Time Warner Cable offers E-Commerce site in Spanish ...

Received this from Time Warner Cable on Monday morning. Thought I'd pass it along to you if you're a Time Warner subscriber. Have a great day -- Joe

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NEW YORK, April 13, 2010 -- Time Warner Cable (NYSE: TWC), the second-largest cable operator in the U.S., on Monday announced the redesign of their Spanish-language website, TimeWarnerCable.com/Espanol, and the launch of new e-commerce features. To promote the launch of the new website, Time Warner Cable has partnered with Olympusat’s Latele Novela Network, the first channel dedicated to delivering the best telenovelas from across Latin America, to carry out an online promotion that will give away Mother’s Day makeovers to three lucky viewers.

The new site offers Hispanic customers easy access to information on products, services, clips and highlights of the most relevant Spanish language shows on top U.S. Hispanic networks, as well as international channels. In addition, customers in search of tips on how to use Time Warner Cable services can watch educational vignettes featuring top Latino personalities, such as Giselle Blondet, host of Univision’s Nuestra Belleza Latina, and Catherine Siachoque, Telemundo’s telenovela actress. These descriptive Spanish videos allow customers to preview key product benefits to make informed decisions on the most relevant Time Warner Cable Hispanic offers such as El Paquetazo bundles and International OnePrice calling plan.

The enhanced site also includes an exclusive new section called “Mi Cultura” (My Culture) with in-depth articles on the latest Spanish-language programming, including everything from music to sports, Latino celebrities, novelas, movies, fashion and more.

Delivering on customers’ desire to manage their accounts in Spanish at their leisure, Time Warner Cable also incorporated user-friendly options such as PayXpress en Español, available in its California, Texas and New York City regions. Click-to-chat in Spanish will also launch in these areas within the next month and across the company’s footprint by the end of May.