Friday, April 23, 2010

GM moves its ad business ...

Man, it's tough out there ... especially in Detroit. So General Motors is taking its Chevrolet ad business elsewhere.

I particularly like the line in this Associated Press story: "GM thanked Campball-Ewald for its years of service."

How sweet ...

Anyway, here's the AP story on GM's moves:

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GM replaces longtime Chevrolet advertising agency

DETROIT — The agency that created the line "See the U.S.A. in Your Chevrolet" and other memorable ad campaigns for the car brand over the past 91 years is being replaced.
General Motors Co. said Friday it is shifting the Chevrolet ad business from Campbell-Ewald of suburban Detroit to Publicis Worldwide.
Campbell-Ewald has been the Chevrolet ad agency since 1919. Its other ad themes for Chevy have included "Heartbeat of America" and "Like a Rock."
GM thanked Campbell-Ewald for its years of service.

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